WEB SITE DEVELOPMENT ON THE INTERNET SINCE 1991

Services

• Consultation available by the hour
• Secure your domain name
• Host your webpage or website
• Project Management - oversee design and development
• Provide creative direction
• Provide online marketing strategy
• Provide your own email address and mailing list
• Provide graphics
• Provide HD broadcast quality video, editing
• Develop site goals and plan
• Develop content
• Develop your exit plan
• Stream video from your website
• Provide SEO search engine optimization and submission

The Web started as a simple text and picture thing because of the low bandwidth. Someone needed information. They went and read it, maybe looked at a picture. They got all they needed. Customers state in survey after survey that they hate over-complicated, cluttered, buggy sites and prefer sites that are simple and easy to use.

"I have a web site. Now what do I do with it?" Have it backwards. You don't make a web site, then figure out what to do with it. You have a reason for the web site, then make it. A company needs to use the web site and other elements of the internet as part of a marketing plan. The web is only a tool.

Have a Budget Someone acts as a project manager to work with programmers, designers, and writers. Set up a payment schedule. Pay market rate to compete for the talent that other companies also want to hire.

We focus on what your site viewers want Not what you want. Not on what the boss wants. Then do it with the simplest technology that will work. HTML (the language of the web), CSS (Cascading Style Sheets add consistent formatting and more), and an email address is what you want on an information website.

Be fresh, original, clean, simple. When a viewer goes to your site, they get an immediate impression based on the look and any large text and attention-getting site. "set a mood" for what the viewer should expect that is tailored to what you are communicating, use images and color and composition. It becomes art when using great skills in combination.

Viewers do not visit a site to see how the programming works. They really don't care about the "cool design ". They go to read the text. It is the most important part of the site. The text needs to be concise, well-organized, and focused only on the site's goal. It needs to be interesting and maybe entertaining. The style depends on the targeted audience.

CALL KAREN ELLIS THE EXPERT YOU CAN TRUST TOLL FREE 1.877.220.0262

 

THE PROCESS

SET PROJECT GOALS

YOU MUST CHOOSE BETWEEN:

TIME | MONEY | QUALITY

WHICH ONE IS THE MOST IMPORTANT TO YOU?

Determine the Time and Money required to meet a quality goal.

DEFINE

• What are the goals of this site?
• How do they complement and reinforce the goals of your business plan?
• Who is the target audience?
• How will your audience find the site?
• How do you want them to use the site?
• What actions to you want them to take?
• How will you measure the success of your site?
• Humorous video about what we don't provide.

CALL KAREN ELLIS THE EXPERT YOU CAN TRUST TOLL FREE 1.877.220.0262

PLANNING

GOOD PLANNING LEADS TO GOOD OUTCOME
By answering the questions listed below you will have taken the first step toward
building a successful web site that works as a tool for your business.

CALL KAREN ELLIS THE EXPERT YOU CAN TRUST TOLL FREE 1.877.220.0262

Why are you building a web site?

• Sell a product
• Customer service
• Relationship building with current customers
• Attract new customers
• Distribute information
• Competitive edge
• Enhance company image

Whom do you want to attract?

• Current customers
• New customers
• Future customers
• Colleagues
• Competitors

What will visitors gain?

• What are your goals for your site?
• How will you measure success?
• How much money can you budget?
• How much staff time can you devote to building and maintaining a site?

What do you need?

• Web site consultant
• Programmer
• Graphic designer
• Posters
• Manuals
• Brochures
• Marketing

What hardware will you need?

Computer, Modem, Telephone line, hosting, development, design, infrastructure

Server Functionality

• Reliability - your website is always up 24/7
• Robust - can handle streaming video
• Live people who handle tech support
• Amount of free and/or paid space offered
• Secure Server for online transactions such as credit cards and banking
• Shopping carts (for selling merchandise)
• Auto responders
• Database access
• Access to facts & figures on visitors to your site

WHAT IS YOUR EXIT PLAN?

• What do you need to know when you don't want your site anymore?
• In some cases, the domains ceased to function or become porn sites. In all cases, owners were unable to get refunds from the registrars. Some of the companies that have engaged in this practice include Domain Registry of America, Domain Registry of Canada, and Liberty Domains of America.

DOMAIN REGISTRATION AND ADMINISTRATION

Who will host your site? We will host your site.
I regularly advise small business owners and even larger companies who are
surprised to find out they don't own the domain name where their own web site is located. We will check and see who is listed as the owner of your domain name(s). You should be listed as the owner, not your web site designer (although it’s fine if they’re listed as a technical or administrative contact). If your web designer registered your domain name on your behalf, get this resolved right away.

BE AWARE OF SCAMMERS, SLAMMER, AND SITE THEFT
Have you ever received an email reminding you of a domain that's about to expire and you don't remember ever registering the domain? The notices listed domains the client actually owned, listed their actual expiration date, and gave a URL for the domain owners to renew their domains. If a domain owner followed the instructions, their domain was transferred from one registrar to another.

BE ASSURED

• You own your own domain name;
• Your contact information is correct and current
• PROFESSIONAL EMAIL ADDRESS YOU@YOURDOMAIN.COM

CALL KAREN ELLIS THE EXPERT YOU CAN TRUST TOLL FREE 1.877.220.0262

WHAT DO YOU WANT FOR YOUR ONLINE BUSINESS NAME?
Is it important for you to have your exact business name or can you work with a variation of it?

The Educational CyberPlayGround will register any .com, .net, .org, .biz, .info, .ws, or .us domain for you. You will own the domain, not us; but we will handle the initial registration and set your domain up to point at our servers.  Domain extensions have slightly different pricing.

.com / .net / .org / .biz / .us / .ws / .name / .info / .co.uk* / .me.uk* / .org.uk*
.cc / .de / .be .cn / .com.cn / .net.cn / .org.cn / .com.tw / .org.tw / .idv.tw .co.nz
.net.nz / .org.nz

SITE DESIGN

Usability
next: Content - Marketing - K-12 School Sites - Clients

Design sets the tone of a site.
The structure, the layout and how information is presented are important considerations. We are usability experts.

CALL KAREN ELLIS THE EXPERT YOU CAN TRUST TOLL FREE 1.877.220.0262

• Design with the user in mind
  How will visitors use your web site?
  Why are visitors coming to your site?
  What do you want them to learn from your site?
  Surf the World Wide Web to see what you like and what your competitors are doing.
• Fundamentals of Good Design
  Be clear
  Be consistent
  Be easy to navigate
  Be easy to read

BUILD SITE CONTENT

Are you boring? Do you need a Video?
next: Marketing - K-12 School Sites - Clients

Look at what works for you now - your brochures, logo, advertising copy

Decide if you need new material.

Be interactive - link to other sites, use forms, email, and more

MARKET YOUR SITE

Advertising Budget
next: K-12 School Sites - Clients

Driving traffic to your web site is a key to its being an effective tool for your business.
Do you have an Online and Print advertising budget?

CALL KAREN ELLIS THE EXPERT YOU CAN TRUST TOLL FREE 1.877.220.0262

• Register with search engines
• Traditional and electronic press releases
• Mailing Lists, Blogs
• Awards
• Reciprocal links with other sites
• Update your traditional promotion
• Put your web address and email on all your stationery, business cards, brochures, print advertisements

DOES YOUR SCHOOL NEED A WEB PRESENCE?

Learn what all Public Schools and federally funded agencies must know and provide on their websites.
next:Clients

 

HOW DOES YOUR SCHOOL WEBSITE MEASURE UP?

508 TOOLS TO TEST YOUR WEBSITE CODE
What are the legal requirements. You are legally responsible to make it accessable to the blind, find out how. Private schools do not need to do this.

Learn All About School Web Sites
*Who Is the Audience? What should be there?
Specific Guidelines and Goals.

School District Web Site Development - Essentials of a School Website
See A 1000 Examples for Real School Websites
* Put your school site into the historic online master registry.

CLIENTS

HAPPY CLIENTS
WHO USED THE SERVICES OF KAREN ELLIS
THE EXPERT YOU CAN TRUST
CALL TOLL FREE 1.877.220.0262

Hope C. Lefeber Criminal Defense Attorney

Doug Martin Guitar

Bryn Mawr Urology Group and UroRehab Inc.

Academic Urology

Main Line Hand Surgery

Sosnov and Sosnov

Ellis Garage Door

K-12 Schools Reference Directory

Guavaberry Books

Standing in the Shadows of Motown 2 Grammy Awards

National Children's Folksong Repository

Crucian Gold

Many more created before 1996 . . . .