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K12 Twitter and Social Networking Business
How To Resources, Suggestions, and Tools.

Twitter can also get your business in trouble
if you breach privacy laws.

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Website: twitter.com
Location: San Francisco, California, United States
Founded: March 21, 2006
Funding: $160M

Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging.

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♫ ♩ ♬ Oh yea we danced till the sun came up!! ♪ ♫ ♩ ♬ ♭ ♮ ♯

 

Twitter Clout equals follower interaction which is the true measure of success.
Conversation with your followers can mean more than the actual number of followers you have according to Klout.com Marketing Manager Megan Berry says a very active social media presence, that tweets with their community on a regular basis. It's not the number of followers you have. The rankings reflected Twitter followers, as well as re-tweets, @mentions, and listings.Klout looks at how engaged and influential your audience is and the likelihood your message will be amplified, Berry said, explaining the Klout.com scoring metric. Syracuse University Twitter team has 3 students that work together on the account. Students work in shifts and are paid $10 an hour to Tweet for the University.

FIND A JOB
Twitter feed includes job postings. "More effective than just looking for jobs on Twitter is building your base of expertise and your network," Grant told ABCNews.com. "Twitter is a good way to reach out to other professionals who are like-minded and who know people you would like to know. So if you can show that you know about your field or industry, then they are going to be interested in talking to you." "If you identified someone working at a company where you'd like to work, it's often easier to get in touch with that person very informally and casually through Twitter, versus finding that person's email address and sending them a long vague formal email," Klamm added. source

Tweetchat (http://tweetchat.com) will help a group start to organize chats on Twitter. It would allow people who only want to view the chat and not participate in it to see it without creating a Twitter account, preferably in real time or with minimal refreshing. So just the ability to search and view one hashtag easily.You only have to sign in if you want to participate. But if you only want to watch, you can simply search for the chat hashtag and then sit back and watch. It'll also update in real time so you won't have to refresh.

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Warning Skank Botnets controlled by Twitter accounts
HowTo Protect Yourself from the Twitter Botnet Creator
Accounts issued tweets using base64 decoder containing a single line of text , pointed to links where infected computers could receive malware updates. Botnet uses Twitter as its command and control structure. Basically what it does is use the status messages to send out new links to contact, then these contain new commands or executables to download and run. It's an infostealer operation. The bots using the Twitter account connected using RSS feeds, a technique that allowed them to receive each tweet in real time without the need of an account.
 
50 million twitter accounts merely follow other users rather than posting their own messages. In fact, a whopping 73% of Twitter accounts have tweeted fewer than 10 times according to a new report from Barracuda Networks, a Web security company."

Search tip
Use near: immediately before a location (or a zip code) plus within: immediately before a distance measurement to find tweets sent within a certain distance of a location. Example: near:NYC within:15mi will find tweets sent within 15 miles of "NYC".

The Library of Congress Archives All Tweets announced it had signed an agreement with the microblogging service Twitter to archive all public tweets sent since the service began in 2006. I spoke with Martha Anderson, the director of the National Digital Information Infrastructure and Preservation Program at the Library of Congress, about the project and how it fits into the library's digital-archiving efforts. She warned me when we got started that her department had a cumbersome name.

If you are a Twitter user and want to get your account verified, there is this User Verification form you can fill, but the chances that you will get a Verified Account badge are very low unless you are a famous personality or work at Twitter. To get your Twitter account Verified, just log in to your Twitter account,  fill the Account Verification Request form  and submit it. See what a verified account looks like

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More Big Businesses Hire Professional Tweeters

[ ... Multinational corporations, such as Ford Motor Co. and Coca-Cola Co., are beginning to use social media to increase positive sentiment, build customer rapport and correct misinformation, says Adam Brown, Coca-Cola's Atlanta-based director of social media.
"Having the world's most-recognized brand, we feel like there's an obligation or a responsibility when people are talking about us, we have a duty to respond," Brown says. Dantico, who is getting a doctorate in communications with an emphasis in building brand identity in online communities, says she has seen an uptick in sales when she's tweeted from events since joining the company in June. "I really believe in the power of conversation in social media," she says. "Some days we talk about the weather. Some days we talk about the 'Chicken Dance.' Some days we talk about recipes and parties and shipping Garretts to Cabo for a wedding." She mentions popcorn in her Tweets, and has helped customers secure tins for special events, but never implores followers to go out and buy some. Successful selling through social media is much more subtle. "Social media is all about being social," says Nora Ganim Barnes, a marketing professor and director for the Center for Marketing Research at the University of Massachusetts Dartmouth. "It's not called selling media. The biggest mistake companies make is using social media to hawk products. It's a turnoff." Large Fortune 500 companies have been the slowest to adopt social media strategies, Ganim Barnes says. But not-for-profit organizations have been the fastest. ... ]

MORE BIG BUSINESS CORRUPTION

What tools identify lobbyists on twitter?

 

Undercover persuasion by tech industry lobbyists. persuasion by tech industry lobbyists 2010 Why pay for a golf trip, dinner or full-page ad when you can tweet for free?

The influence peddlers of K Street have discovered the power of social networking on such Web sites as Twitter and Facebook. Using their own names without mentioning that they work in public relations or as lobbyists, employees of companies with interests in Washington are chattering online to shape opinions in hard-to-detect ways.
Take PJ Rodriguez, whose Twitter profile says he's a pop culture maven and cable blogger. He tweets about "American Idol," Dora the Explorer and wonky tech policy issues, like broadband jurisdiction at the Federal Communications Commission.
"Former FCC Chairman Powell: cable has never been regulated in a Title II common carrier fashion," he wrote recently, one of several 140-characters-or-fewer missives he fires off daily on the site.
What's not as clear is that he is a public relations staffer being supported by such companies as Comcast, Cox and Time Warner Cable as the Web 2.0 point person for the National Cable & Telecommunications Association, an industry trade group. Nowhere on his profile does he mention NCTA or provide a link to its site.
Tweets, blogs and comments on news sites can draw big audiences and popular support for a variety of causes, from tech policy to health care and energy regulation. But they provide a shade of gray in the lobbying world, where enormous influence is being exercised with few rules of engagement about spending and disclosure.
"It's a bit of a Wild West, because anyone can be anyone on the Web and it's harder to tell where the line between work and the person's non-work life is," said John Wonderlich, policy director at the Sunlight Foundation. "The whole enterprise of lobbying disclosure is hard to apply hard-and-fast standards to and hard to regulate. Add to that the way we interact socially through technology, which is changing the lines around our traditional roles."

What tools identify lobbyists on twitter? After all, lobbyists are required to register.But the the fact is-- we regulate and dictate disclosure around what lobbyists say to Congress, not what they say to the public.

Clay Johnson Sunlight Foundation wrote:
What's really needed is some kind of standardized way of exposing influence that's machine readable, and has a nice interface. Consultants, Bloggers, Members of the Media, etc-- could go in and optionally disclose who their clients were and who has been paying them. Then we could build interfaces on top of that and syndicate that information-- whether it be on TV or on the Web-- at least people would be able to start figuring out whether or not they were being induced into some kind of paid campaign. And the bloggers, twitterers, and whomever could choose to be kept honest, and those who didn't participate would be presumed to be dishonest.
example: Blue State Digital  top tier online persuasion firms-- doesn't have any registered federal lobbyists. Yet they get paid to push messages by their clients.

WARNING TEACHERS AND DOCTORS ARE HELD TO HIGHER STANDARDS

 

PATIENT AND STUDENT PRIVACY SOCIAL NETWORKS ARE NOT PRIVATE.

2009 A new survey of medical-school deans finds that unprofessional conduct on blogs and social-networking sites is common among medical students. Although med students fully understand patient-confidentiality laws and are indoctrinated in the high ethical standards to which their white-coated profession is held, many of them still use Facebook, YouTube, Twitter, Flickr and other sites to depict and discuss lewd behavior and sexual misconduct, make discriminatory statements and discuss patient cases in violation of confidentiality laws, according to the survey, which was published this week in the Journal of the American Medical Association. Of the 80 medical-school deans questioned, 60% reported incidents involving unprofessional postings and 13% admitted to incidents that violated patient privacy. Some offenses led to expulsion from school.
"I didn't expect to find so many incidents of unprofessional conduct," says Dr. Katherine Chretien, medicine-clerkship director at the Washington, D.C., Veterans Administration hospital and the lead author of the study. As a physician responsible for counseling medical students and residents, Chretien says she assumed that students were "educated about professional conduct online and used better judgment."
But medical students, it seems, are no different from the rest of us when it comes to posting drunken party pictures online or tweeting about their daily comings, goings and musings - however inappropriate they may be. Many students feel they are entitled to post what they wish on their personal profiles, maintaining that the information is in fact personal and not subject to the same policies and guidelines that govern their professional behavior on campus. Though medical students would agree that physicians - and other professionals, like teachers - should be held to a higher standard of integrity by society, the new study suggests that they're confused by how rules apply, especially in cyberspace, once the white coat comes off. "They view their Facebook pages as their Internet persona," says Dr. Neil Parker, senior associate dean for student affairs for graduate medical education at UCLA's David Geffen School of Medicine. "They think it's something only for their friends, even though it's not private." [...]

Website Immunity Issue Inder 47 U.S.C. § 230
What happens when kids use Twitter, Facebook, Myspace are used to help a “flash mob” of teenage delinquents, allegedly incited by postings go to Macy's at 13th and Chestnut Streets, pelting cars with snowballs, and frightening and knocking down passers-by. The carnage resulted in 15 arrests for rioting and disorderly behavior, and one high school student was also charged with assault and battery. Philadelphia is planning to sue for failing to monitor the postings that, according to police, arranged for the mob to convene in the Gallery (the indoor shopping mall at 11th and Market Streets) for a fight. This raises the same website immunity issue under 47 U.S.C. § 230 in the Communications Decency Act (CDA). The CDA immunizes a provider of an “interactive computer service” from liability for most state and federal claims arising from objectionable content posted by third parties: “No provider … of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” See 47 U.S.C. § 230(c)(1)). Websites fall within the statutory definition of an “interactive computer service.” Social media provides networking tools and services to expand group communications, but like broadband and cell phone service, social media is morally neutral — it can be used for good (e.g., the Twitter Revolution in Iran) or ill (a mob of teenage thugs gathering at the Gallery for a fight).

Instantly online-17 golden rules for mobile social networks

 

Internet Safety, End Users, Identity & Trust, Awareness Raising, Risk Awareness, Case Studies

Instantly online-17 golden rules to combat online risks and for safer surfing mobile social networks The EU 'cyber security' Agency - ENISA (the European Network and Information Security Agency) today presents a new report on accessing social networks over mobile phones, 'Online as soon as it happens“. The report points out the risks and threats of mobile social networking services, e.g. identity theft, corporate data leakage and reputation risks of mobile social networks. The report also gives 17 'golden rules' on how to combat these threats.

Immunization Action Coalition 2010 Social Media Summit:
From the Desk of the Commissioner

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Talk about profession, hobbies, or events.
A Scheduled Gathering Of People on Twitter = How to Twitter Chat
A #hash tag is used to keep track of the discussion

Search Operators Find tweets

Environment:

The National Oceanographic and Atmospheric Administration uses Twitter for a number of applications, including educating students about oceans @oceanexplorer

Govtwit.com is a directory of government and related Twitter users.

Environmental nongovernmental organizations using Twitter

 

Twitter also provides a forum for practitioners in particular academic and policy fields and news organizations covering specialized topics.

In climate


Environmental subject librarians

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