HOW TO WORK WITH GOOGLE
- How To Work With Google
- Google Books
- Robots Exclusion
- Search Operators
- Ethics and Google Hacking
- Click Fraud
- Trust Rank Assessed by Humans
- Google Transparency
- How to get content noticed by Google
- Dirty Secrets SEO, & SEM Black Hat Organic Results
- How to Remove personal information from google
The Pew Internet & American Life Project recently found that Google was the preferred search engine of 83 percent of US survey respondents. Based on a survey of roughly 2,200 US adults, Pew observed that "Fully 83% of searchers use Google more often than any other search engine. Yahoo is a very distant second at just 6%." Many regulators and political officials, encouraged by anti-Google lobbying from rivals, have concluded that Google is simply too powerful and has too much control over the online ecosystem. Facebook is developing a search engine The world’s largest social network will be bringing search to its 900+ million users around the globe. 2012
Paul Kedrosky: "In the beginning there was curation, and it was good. People found interesting things on the web, created directories of those things, and then you found what you were looking for inside those curated lists. That was the origins of the original lists and directories, from Yahoo on outward.
But then that got too hard. The web got bigger faster than anyone could keep track. Curation steadily gave way to algorithmic search, which at first was just spidering of the web, and then more intelligent spidering with keywords. And then it became Google, with ranking algorithms that placed websites into a hierarchies of keyword-related relevance based on things like authoritativeness, as defined, in part, by links from other sites -- by those original hand-curated lists, ironically enough.
Q. What has happened to Google?
A. Google's ranking algorithm, like any trading algorithm, has lost its alpha. Damage done by keyword-driven content
It no longer has lists to draw from and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.
Search results in many categories are now honey pots embedded in ruined landscapes -- traps for the unwary. Google results that are just, for practical purposes, advertisements in the loose guise of articles, original or re-purposed. It has turned search back into something like it was in the dying days of first-generation algorithmic search, like Excite and Altavista: results so polluted by spam that you often started looking at results only on the second or third page -- the first page was a smoking hulk of algo-optimized awfulness. Think of Twitter as a new Curation."
"Google devalues everything it touches. Google is great for Google, but it's terrible for content providers because it divides that content quantitatively rather than qualitatively. And if you are going to get people to pay for content, you have to encourage them to make qualitative decisions about that content."
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1/2012 Google Just Killed Its Search Engine. Google's latest search revamp is a blow to both privacy and competition, critics complain. Google "Search, Plus Your World" is a huge step backwards. Google broke itself. Search engines are supposed to bring the most relevant results ... as quickly as possible"and that's it. Google was the king of that. Google is integrating search results with content from its Google+ social network, meaning searchers will soon see results from content they have shared with friends as well as from the wider Internet, the Los Angeles Times reports. " "I don’t like it for its effect on competition, and I don’t like it for what it does to people’s privacy,” a professor specializing in Internet law tells the New York Times. “It breaks down a very clear conceptual divide between things that are private and things that are public online."
4/12 Google Rolls Out Its Real-Time DoubleClick Ad Exchange in China Google’s China country manager for media and platforms solutions, David Chen, announced the DoubleClick roll-out on the company’s local blog (which is, lamentably, blocked in China along with the whole Blogspot domain). The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.
http://www.techinasia.com/google-doubleclick-ad-network-china-launch/
2011 Google has been boosting large brands in its search rankings as part of a deliberate strategy to take business away from thousands of third-party affiliates -- small businesses that make money selling larger brands. This strategy has managed to generate billions of dollars in extra revenue for Google this year. It is a war against small businesses, a major source of jobs in the US. And it's largely a secret war with very few people following, or able to understand what is happening.
Large brands are able to sell that favored Google status to other companies. Google's shift in strategy and how it now favors large brands over small businesses. Google favors large brands by sending them lots of traffic rather than to small businesses who make affiliate fees. Those brands can then sell access to that traffic to other companies by essentially forming small advertising networks of their own. Google doesn't want attention on this strategy because in today's tough economy and high unemployment, Google is destroying jobs at countless small companies.
These brands can not only leverage internal resources to further build off the boost Google offers them, but they can then take that attention and sell it back off to the highest bidder. ... the biggest retailers are now becoming ad networks.
Filter Bubbles
Eli Pariser: Beware online "filter bubbles
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Eric Schmidt, of Google:
"It will be very hard for people to watch or consume something that has not in some sense been tailored for them." I want to decide what I see from a search engine.That's why I never use google. I use scroogle. Personalized filters make a search engine behave like a mirror - you see yourself. Your search information is controlled by algorithms that have no ethics and decide what you'll see and what you won't. All done without your permission or awareness. Corporations are run by sociopaths when corporate coders are the gatekeepers who have no sense of civic responsibility and citizens don't get good information which only hurts our democracy.
How to Remove and Image from Google
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WEB FREEDOM
Web freedom faces greatest threat ever, warns Google's Sergey Brin
Threats range from governments trying to control citizens to the rise of Facebook and Apple-style 'walled gardens'
He said he was most concerned by the efforts of countries such as China, Saudi Arabia and Iran to censor and restrict use of the internet, but warned that the rise of Facebook and Apple, which have their own proprietary platforms and control access to their users, risked stifling innovation and balkanising the web.
"There's a lot to be lost," he said. "For example, all the information in apps – that data is not crawlable by web crawlers. You can't search it."
Brin's criticism of Facebook is likely to be controversial, with the social network approaching an estimated $100bn (£64bn) flotation. Google's upstart rival has seen explosive growth: it has signed up half of Americans with computer access and more than 800 million members worldwide.
Brin said he and co-founder Larry Page would not have been able to create Google if the internet was dominated by Facebook. "You have to play by their rules, which are really restrictive," he said. "The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation."
Google is fined $25,000 (£15,700) after US authorities found the internet giant stalled an investigation into its Street View mapping feature. The Federal Communications Commission said Google "deliberately impeded and delayed" the investigation for months.
